Below is a link to an article written by Lindsey Ferguson, CPA from Durham, NC. She defines the meaning of CPA’s becoming their clients’ “Most Trusted Advisor” and discusses the challenges, benefits, and action steps for CPA’s looking to take their firm to the next level. Ms. Ferguson takes a pro-active approach which is gaining popularity among accounting firms. By sharing information such as this with the CPA’s in your sphere of influence, you can begin to take the initial steps towards those strategic alliances.
Source: Journal of Accountancy, May 2012